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  1. Marketing Management and Communications in the Public Sector

    By Martial Pasquier, Jean-Patrick Villeneuve

    Series: Routledge Masters in Public Management

    The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they...

    Published December 14th 2011 by Routledge

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