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1-3 of 3 results for Author: martin fishbein (sorted by Publication Date, showing all)
  1. Predicting and Changing Behavior

    The Reasoned Action Approach

    By Martin Fishbein, Icek Ajzen

    This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual...

    Published July 27th 2009 by Psychology Press

  2. Media Messages and Public Health

    A Decisions Approach to Content Analysis

    Edited by Amy Jordan, Dale Kunkel, Jennifer Manganello, Martin Fishbein

    Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of...

    Published November 20th 2008 by Routledge

  3. Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

    Published May 1st 1997 by Psychology Press

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