Book Search

1. Predicting and Changing Behavior

   The Reasoned Action Approach

   By Martin Fishbein, Icek Ajzen

   This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual...

   Published July 26th 2009 by Psychology Press
2. Media Messages and Public Health

   A Decisions Approach to Content Analysis

   Edited by Amy Jordan, Dale Kunkel, Jennifer Manganello, Martin Fishbein

   Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of...

   Published November 19th 2008 by Routledge
3. Social Marketing

   Theoretical and Practical Perspectives

   Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

   Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

   Published April 30th 1997 by Psychology Press