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  1. Marketing Discourse

    A Critical Perspective

    By Per Skålén, Martin Fougère, Markus Fellesson

    Series: Routledge Interpretive Marketing Research

    The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a...

    Published May 14th 2012 by Routledge

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