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  1. International Marketing (RLE International Business)

    Strategy and Management

    By Colin Gilligan, Martin Hird

    Series: Routledge Library Editions: International Business

    This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities...

    Published March 20th 2014 by Routledge