Skip to Content

Book Search

1-1 of 1 results for Author: martin hird (sorted by Publication Date, showing all)
  1. International Marketing (RLE International Business)

    Strategy and Management

    By Colin Gilligan, Martin Hird

    Series: Routledge Library Editions: International Business

    This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities...

    Published March 21st 2014 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: