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  1. Wine and Identity

    Branding, Heritage, Terroir

    Edited by Matt Harvey, Leanne White, Warwick Frost

    Series: Routledge Studies of Gastronomy, Food and Drink

    In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine...

    Published January 8th 2014 by Routledge

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