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1-2 of 2 results for Author: melanie james (sorted by Publication Date, showing all)
  1. Positioning Theory and Strategic Communication

    A new approach to public relations research and practice

    By Melanie James

    Series: Routledge New Directions in Public Relations & Communication Research

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public...

    Published June 5th 2014 by Routledge

  2. Thought Experiments in Science, Philosophy, and the Arts

    Edited by Melanie Frappier, Letitia Meynell, James Robert Brown

    Series: Routledge Studies in the Philosophy of Science

    From Lucretius throwing a spear beyond the boundary of the universe to Einstein racing against a beam of light, thought experiments stand as a fascinating challenge to the necessity of data in the empirical sciences. Are these experiments, conducted uniquely in our imagination, simply rhetorical...

    Published August 9th 2012 by Routledge

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