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1-4 of 4 results for Author: metin kozak (sorted by Publication Date, showing all)
  1. Managing and Marketing Tourist Destinations

    Strategies to Gain a Competitive Edge

    By Metin Kozak, Seyhmus Baloglu

    Series: Routledge Advances in Tourism

    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus...

    Published September 4th 2012 by Routledge

  2. Handbook of Tourist Behavior

    Theory & Practice

    Edited by Metin Kozak, Alain Decrop

    Series: Routledge Advances in Tourism

    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes...

    Published February 22nd 2012 by Routledge

  3. Advances in Tourism Destination Marketing

    Managing Networks

    Edited by Metin Kozak, Juergen Gnoth, Luisa L.A Andreu

    Series: Advances in Tourism

    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and...

    Published July 21st 2009 by Routledge

  4. Progress in Tourism Marketing

    Edited by Metin Kozak, Luisa Andreu

    Series: Routledge Advances in Tourism

    The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact...

    Published March 29th 2006 by Routledge

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