The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 30 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing...
To Be Published July 30th 2015 by Routledge
This handbook aims to showcase the latest research on medicine in China as it has developed over 3,000 years. It will identify themes concerned with both history and culture and the significance of Chinese medicine in the modern world, and invite established experts together with some of the most...
To Be Published June 14th 2015 by Routledge
In this book, a number of experts from various disciplines take a look at three different strands in learning to model. They examine the activity of modeling from disparate theoretical standpoints, taking into account the individual situation of the individuals involved. The chapters seek to bridge...
To Be Published October 31st 2014 by Psychology Press
Social and emotional dimensions of collaborative learning
In the twenty-first century, being able to collaborate effectively is important at all ages, in everyday life, education and work, within and across diverse cultural settings. People are increasingly linked by networks that are not only means for working and learning together, but are also ways of...
Published January 27th 2013 by Routledge
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the...
Published October 2nd 2007 by Routledge
An International Evaluation
'A wonderfully international and up-to-date perspective on strategic environmental assessment of land use plans by leading experts in the field. Strategic Environmental Assessment and Land Use Planning covers not only how much such SEAs are carried out and in what context, but whether they are...
Published September 30th 2005 by Routledge
Critical Perspectives on Business and Management
Parallel to the continuing growth of interest in marketing has developed a concern for the history of marketing thought and for the evolution of marketing theory. This concern is mirrored by the introduction of many courses at both undergraduate and graduate level which address these topics....
Published February 14th 2001 by Routledge
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are...
Published April 1st 1998 by Routledge