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  1. Global Business

    Positioning Ventures Ahead

    By Michael R. Czinkota, Ilkka A. Ronkainen

    Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic...

    Published September 21st 2010 by Routledge

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