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1-2 of 2 results for Author: michael saren (sorted by Publication Date, showing all)
  1. Critical Marketing

    By Pauline Maclaran, Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Miriam Caterall

    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective...

    Published May 31st 2007 by Routledge

  2. Marketing Graffiti

    By Mike Saren, Michael Saren

    Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the...

    Published May 15th 2006 by Routledge

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