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  1. Social Marketing

    By Michael T. Ewing

    Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why...

    Published July 24th 2002 by Routledge

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