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1. Social Psychology of Consumer Behavior

   Edited by Michaela Wanke

   Series: Frontiers of Social Psychology

   The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

   Published December 15th 2008 by Psychology Press
2. Attitudes and Attitude Change

   By Gerd Bohner, Dr Michaela Wanke

   Series: Social Psychology: A Modular Course

   Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are...

   Published February 20th 2002 by Psychology Press