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1-2 of 2 results for Author: michel desbordes (sorted by Publication Date, showing all)
  1. Global Sport Marketing

    Contemporary Issues and Practice

    Edited by Michel Desbordes, André Richelieu

    Series: Routledge Research in Sport Business and Management

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a...

    Published July 17th 2014 by Routledge

  2. Marketing and Football

    By Michel Desbordes

    Series: Routledge Sports Marketing Series

    Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for...

    Published October 9th 2006 by Routledge

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