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1-1 of 1 results for Author: michel wedel (sorted by Publication Date, showing all)
  1. Visual Marketing

    From Attention to Action

    Edited by Michel Wedel, Rik Pieters

    Series: Marketing and Consumer Psychology Series

    This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual...

    Published September 19th 2007 by Psychology Press

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