Book Search
1-1 of 1 results for Author: mike wood (sorted by Publication Date, showing all)
-
Michael Porter
Series: Critical Evaluations in Business and Management
Michael Porter (b. 1947) has been described by The Economist as ‘the doyen of living management gurus’. Boldly introducing the language and concepts of economics into management theory, his work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive...
Published September 28th 2009 by Routledge