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  1. Michael Porter

    Edited by John C. Wood, Mike C. Wood

    Series: Critical Evaluations in Business and Management

    Michael Porter (b. 1947) has been described by The Economist as ‘the doyen of living management gurus’. Boldly introducing the language and concepts of economics into management theory, his work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive...

    Published September 29th 2009 by Routledge

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