Book Search

1. Japanese Consumer Creativity

   User Innovations, Role Playing and Consumer Communities

   Edited by Heung-Wah Wong, Miki Sugiura

   Series: Routledge Culture, Society, Business in East Asia Series

   This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding,...

   To Be Published March 30th 2014 by Routledge