Skip to Content

Book Search

1-1 of 1 results for Author: miki sugiura (sorted by Publication Date, showing all)
  1. Japanese Consumer Creativity

    User Innovations, Role Playing and Consumer Communities

    Edited by Heung-Wah Wong, Miki Sugiura

    Series: Routledge Culture, Society, Business in East Asia Series

    This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding,...

    To Be Published September 30th 2015 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: