Skip to Content

Book Search

1-1 of 1 results for Author: miriam salzer morling (sorted by Publication Date, showing all)
  1. Brand Culture

    Edited by Jonathan Schroeder, Miriam Salzer Morling

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of...

    Published November 24th 2005 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: