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1-2 of 2 results for Author: morris holbrook (sorted by Publication Date, showing all)
  1. Music, Movies, Meanings, and Markets

    Cinemajazzamatazz

    By Morris Holbrook

    Series: Routledge Interpretive Marketing Research

    Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between...

    Published June 6th 2011 by Routledge

  2. Consumer Value

    A Framework for Analysis and Research

    Edited by Morris Holbrook

    As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing...

    Published December 2nd 1998 by Routledge

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