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  1. Hospitality Marketing

    By Neil Wearne, Alison Morrison

    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on...

    Published February 4th 1996 by Routledge

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