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  1. Demarketing

    Edited by Nigel Bradley, Jim Blythe

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand...

    Published October 20th 2013 by Routledge

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