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1-3 of 3 results for Author: nigel evans (sorted by Publication Date, showing all)
  1. Strategic Management for Tourism, Hospitality and Events

    2nd Edition

    By Nigel Evans

    Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host...

    To Be Published December 19th 2014 by Routledge

  2. Managing Marketing Information (RLE Marketing)

    By Nigel Piercy, Martin Evans

    Series: Routledge Library Editions: Marketing

    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information...

    Published August 22nd 2014 by Routledge

  3. Strategic Management for Travel and Tourism

    By Nigel Evans, Nigel Evans, George Stonehouse, David Campbell

    Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this...

    Published December 2nd 2002 by Routledge

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