Theory and Practice
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...
Published March 13th 2013 by Routledge
Comparing the US, UK, France and Germany
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning,...
Published February 13th 2011 by Routledge
Assessing Forests at a Landscape Scale
Series: The Earthscan Forest Library
Deforestation is frequently a topic of discussion in the environmental arena, but it is not just the number of trees that matters; the quality of the forest is also important. Even where the forest area is stable or increasing, there are often rapid changes in its character. Natural forests are...
Published August 31st 2006 by Routledge