An International Guide to Principles and Practice, 2nd Edition
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial...
Published May 8th 2013 by Routledge
An International Guide to Principles and Practice
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view...
Published October 2nd 2006 by Routledge