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  1. The Americanisation of European Business

    Edited by Matthias Kipping, Ove Bjarnar

    Series: Routledge International Studies in Business History

    This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European...

    Published May 8th 2013 by Routledge

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