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1. Attitudes

   Insights from the New Implicit Measures

   Edited by Richard E. Petty, Russell H. Fazio, Pablo Brinol

   This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown...

   Published October 8th 2008 by Psychology Press