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1-2 of 2 results for Author: patricia f phalen (sorted by Publication Date, showing all)
  1. Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    Series: Routledge Communication Series

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years...

    Published September 30th 2013 by Routledge

  2. The Mass Audience

    Rediscovering the Dominant Model

    By James Webster, Patricia F. Phalen

    Series: Routledge Communication Series

    In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was...

    Published September 30th 1996 by Routledge

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