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  1. Sport Brands

    By Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

    Series: Routledge Sports Marketing Series

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

    Published February 21st 2013 by Routledge

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