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1-2 of 2 results for Author: patrick e murphy (sorted by Publication Date, showing all)
  1. Marketing and the Common Good

    Essays from Notre Dame on Societal Impact

    Edited by Patrick E. Murphy, John F. Sherry Jr.

    Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the...

    Published July 10th 2013 by Routledge

  2. Ethics in Marketing

    International Cases and Perspectives

    By Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical...

    Published January 30th 2012 by Routledge

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