This book is about creating and maximising sales success. It reviews how to win orders in competitive conditions. It is specifically designed for a range of professionals working in, and linked to, the property world including: surveyors, planners, architects, estate agents, property lawyers and...
Published January 29th 2006 by Estates Gazette
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a...
Published June 25th 1997 by Routledge