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  1. Protecting Main Street

    Measuring the Customer Experience in Financial Services for Business and Public Policy

    By Paul C. Lubin

    Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine...

    Published August 12th 2010 by Routledge

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