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1-2 of 2 results for Author: paul grainge (sorted by Publication Date, showing all)
  1. Promotional Screen Industries

    By Paul Grainge, Cathy Johnson

    To Be Published May 31st 2015 by Routledge

  2. Brand Hollywood

    Selling Entertainment in a Global Media Age

    By Paul Grainge

    From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood...

    Published October 29th 2007 by Routledge

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