To Be Published June 1st 2015 by Routledge
Selling Entertainment in a Global Media Age
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood...
Published October 30th 2007 by Routledge