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  1. Brand Hollywood

    Selling Entertainment in a Global Media Age

    By Paul Grainge

    From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood...

    Published October 29th 2007 by Routledge

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