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1-2 of 2 results for Author: paul grainge (sorted by Publication Date, showing all)
  1. Promotional Screen Industries

    By Paul Grainge, Cathy Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving...

    To Be Published April 20th 2015 by Routledge

  2. Brand Hollywood

    Selling Entertainment in a Global Media Age

    By Paul Grainge

    From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood...

    Published October 29th 2007 by Routledge

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