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1. Handbook of Consumer Psychology

   Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

   Series: Marketing and Consumer Psychology Series

   This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of...

   Published February 7th 2008 by Psychology Press
2. Applying Social Cognition to Consumer-Focused Strategy

   Edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel

   Series: Advertising and Consumer Psychology Series

   Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative...

   Published July 27th 2005 by Psychology Press