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1-2 of 2 results for Author: paul m herr (sorted by Publication Date, showing all)
  1. Handbook of Consumer Psychology

    Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

    Series: Marketing and Consumer Psychology Series

    This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of...

    Published February 7th 2008 by Psychology Press

  2. Applying Social Cognition to Consumer-Focused Strategy

    Edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel

    Series: Advertising and Consumer Psychology Series

    Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative...

    Published July 27th 2005 by Psychology Press

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