Challenging the Orthodoxy?
This book provides a contemporary overview of school effectiveness and improvement. It charts the development theory and research in this area and looks at the contribution made to policy and practice. It also challenges some assumptions that have become ingrained into the theoretical and...
Published December 6th 2011 by Routledge
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects...
Published June 1st 2005 by Routledge
This lively and engaging text introduces students to the major debates and data on the information society, and at the same time teaches them how to research it. It gives an overview of:* theorists of the information society, particularly Manuel Castells and Daniel Bell * social research...
Published July 10th 2002 by Routledge
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business...
Published March 10th 2002 by Routledge
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough...
Published October 11th 2001 by Routledge