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1-6 of 6 results for Author: pauline maclaran (sorted by Publication Date, showing all)
  1. Contemporary Issues in Marketing and Consumer Behaviour

    2nd Edition

    Edited by Pauline Maclaran, Liz Parsons

    This exciting new edition of Maclaran and Parsons’ acclaimed consumer behaviour textbook is updated to include the most current contemporary issues whilst retaining its unique thematic 12-part structure, making it ideal for one-semester courses. Renowned thought leaders Pauline Maclaran and Liz...

    To Be Published February 1st 2016 by Routledge

  2. Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens

    Series: Routledge Interpretive Marketing Research

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how...

    Published September 20th 2013 by Routledge

  3. Consumption and Spirituality

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    Series: Routledge Interpretive Marketing Research

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

    Published August 24th 2012 by Routledge

  4. Contemporary Issues in Marketing and Consumer Behaviour

    By Elizabeth Parsons, Pauline Maclaran

    Edited by Pauline Maclaran, Liz Parsons

    An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links...

    Published March 18th 2009 by Routledge

  5. Critical Marketing

    By Pauline Maclaran, Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Miriam Caterall

    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective...

    Published May 31st 2007 by Routledge

  6. Marketing and Feminism

    Current issues and research

    Edited by Miriam Catterall, Pauline Maclaran, Lorna Stevens

    Series: Routledge Interpretive Marketing Research

    This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and...

    Published July 20th 2000 by Routledge

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