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  1. Cross-Cultural Design for IT Products and Services

    By Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong

    Series: Human Factors and Ergonomics

    With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be...

    Published December 4th 2012 by CRC Press

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