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1-2 of 2 results for Author: per skalen (sorted by Publication Date, showing all)
  1. Marketing Discourse

    A Critical Perspective

    By Per Skålén, Martin Fougère, Markus Fellesson

    Series: Routledge Interpretive Marketing Research

    The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a...

    Published May 15th 2012 by Routledge

  2. Managing Service Firms

    The Power of Managerial Marketing

    By Per Skålén

    Series: Routledge Interpretive Marketing Research

    Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a...

    Published April 12th 2010 by Routledge

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