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  1. International Business Strategy

    Theory and Practice

    Edited by Peter J Buckley, Pervez N Ghauri

    With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one...

    Published February 17th 2015 by Routledge

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