Cases and Readings
For business to be successful on a global level, the need to internationalize and exploit emerging market opportunities has never been more stark thanks to stagnated demand in many home economies. The process of internationalization raises a number of questions, such as: Can firms use their...
To Be Published May 31st 2014 by Routledge
International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular...
Published December 2nd 2012 by Routledge