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1-2 of 2 results for Author: peter mudie (sorted by Publication Date, showing all)
  1. Services Marketing Management

    3rd Edition

    By Peter Mudie, Angela Pirrie

    Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been...

    Published March 9th 2006 by Routledge

  2. Management and Marketing of Services

    2nd Edition

    By Peter Mudie, Angela Cottam

    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as...

    Published June 29th 1999 by Routledge

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