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1. Research in International Marketing (RLE International Business)

   Edited by Peter W Turnbull, Stanley Paliwoda

   Series: Routledge Library Editions: International Business

   This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation...

   Published November 26th 2012 by Routledge
2. Strategies for International Industrial Marketing (RLE International Business)

   The Management of Customer Relationships in European Industrial Markets

   Edited by Peter W Turnbull, Jean-Paul Valla

   Series: Routledge Library Editions: International Business

   This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the...

   Published November 26th 2012 by Routledge