Unleashing the full potential of video games
This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games....
To Be Published November 30th 2015 by Routledge
Formation, Present State, and Future
The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is...
Published May 30th 2014 by Routledge