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1-2 of 2 results for Author: peter zackariasson (sorted by Publication Date, showing all)
  1. Video Game Marketing

    Unleashing the full potential of video games

    By Peter Zackariasson

    This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games....

    To Be Published February 29th 2016 by Routledge

  2. The Video Game Industry

    Formation, Present State, and Future

    Edited by Peter Zackariasson, Timothy Wilson

    Series: Routledge Studies in Innovation, Organizations and Technology

    The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is...

    Published May 29th 2014 by Routledge

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