Skip to Content

Book Search

1-3 of 3 results for Author: peter zackariasson (sorted by Publication Date, showing all)
  1. The Business of Gamification

    Edited by Mikolaj Dymek, Peter Zackariasson

    Series: Routledge Advances in Management and Business Studies

    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations...

    To Be Published March 30th 2016 by Routledge

  2. Video Game Marketing

    Unleashing the full potential of video games

    By Peter Zackariasson

    This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games....

    To Be Published March 1st 2016 by Routledge

  3. The Video Game Industry

    Formation, Present State, and Future

    Edited by Peter Zackariasson, Timothy Wilson

    Series: Routledge Studies in Innovation, Organizations and Technology

    The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is...

    Published May 30th 2014 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: