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1. Market Opportunity Analysis

   Text and Cases

   By Robert E Stevens, David L Loudon, Philip K Sherwood, John Paul Dunn

   The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...

   Published April 17th 2006 by Routledge
2. The Marketing Research Guide, Second Edition

   By Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood

   Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

   Published October 27th 2005 by Routledge
3. Market Analysis

   Assessing Your Business Opportunities

   By William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn

   Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be...

   Published June 27th 1993 by Routledge