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1-2 of 2 results for Author: piet pellenbarg (sorted by Publication Date, showing all)
  1. International Business Geography

    Case Studies of Corporate Firms

    By Piet Pellenbarg, Egbert Wever

    Series: Routledge Studies in International Business and the World Economy

    Written by eminent scholars who are well known within their fields across Europe, this book explores changes in the international economic environment, their impacts on the strategy of firms and the spatial consequences of these changes in strategy. The economic environment in which major companies...

    Published November 16th 2011 by Routledge

  2. Place Marketing

    Marketing in the Planning and Management of Places

    By Gregory Ashworth, Piet Pellenbarg, Henry Voogd

    Changes in the nature of cities, the behaviour and expectations of citizens, and the philosophies of governance have encouraged radical change in the way places are planned and managed. Among these reactions is the systematic and widespread incorporation of aspects of marketing within place...

    Published June 1st 2002 by Routledge

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