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1-2 of 2 results for Author: rajeev batra (sorted by Publication Date, showing all)
  1. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    To Be Published April 28th 2015 by Routledge

  2. Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    The Obesity Challenge

    By Rajeev Batra, Victor J. Strecher, Punam Anand Keller

    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity....

    Published April 14th 2011 by Routledge

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