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1-3 of 3 results for Author: ray donnelly (sorted by Publication Date, showing all)
  1. CIM Revision Cards: Delivering Customer Value

    By Ray Donnelly

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and...

    Published August 26th 2009 by Routledge

  2. CIM Coursebook: The Marketing Planning Process

    By Ray Donnelly, Graham Harrison

    Edited by Phil Megicks

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published July 10th 2009 by Routledge

  3. CIM Coursebook: Delivering Customer Value through Marketing

    By Ray Donnelly

    Edited by Colin Linton

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published June 15th 2009 by Routledge

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