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  1. Learning From Winners

    How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

    By Raymond Pettit

    This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their...

    Published August 26th 2007 by Psychology Press

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