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1-5 of 5 results for Author: richard a. gershon (sorted by Publication Date, showing all)
  1. Telecommunications Management

    By Richard Gershon, Richard A. Gershon

    Series: LEA Telecommunications Series

    With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their...

    To Be Published December 19th 2014 by Routledge

  2. Media, Telecommunications, and Business Strategy

    2nd Edition

    By Richard A. Gershon

    With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for...

    Published June 19th 2013 by Routledge

  3. Telecommunications and Business Strategy

    By Richard A. Gershon

    With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their...

    Published October 22nd 2008 by Routledge

  4. Telecommunications Management

    Industry Structures and Planning Strategies

    By Richard A. Gershon

    Series: LEA Telecommunications Series

    With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their...

    Published July 10th 2007 by Routledge

  5. The Transnational Media Corporation

    Global Messages and Free Market Competition

    By Richard A. Gershon

    Series: Routledge Communication Series

    The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and...

    Published October 1st 1996 by Routledge

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