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1-10 of 15 results for Author: richard ms wilson (sorted by Publication Date, showing all)

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  1. Strategic Marketing Management

    4th Edition

    By Richard M.S. Wilson, Colin Gilligan, Tony Hines

    Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made...

    To Be Published February 28th 2016 by Routledge

  2. Strategic Marketing Planning

    3rd Edition

    By Colin Gilligan, Richard M.S. Wilson, Tony Hines

    Strategic Marketing Planning is an evolution from Wilson and Gilligan’s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are...

    To Be Published January 31st 2016 by Routledge

  3. Communication in Accounting Education

    Edited by Richard M.S. Wilson, F. Elizabeth Gray, Lynn Hamilton

    Accounting, often described as "the language of business", requires a diverse set of written, listening and oral communication skills if those who practise it are to be effective. Given the pace of change relating to, for example, the evolution of international accounting standards and the demands...

    Published November 28th 2014 by Routledge

  4. Researching Accounting Education

    Australian Contributions

    Edited by Richard M.S. Wilson

    There is no doubt that accounting education scholarship and research in Australia is not only thriving, but is amongst the best in the world. Nor is there any doubt that Australian scholars in this field punch well above their weight within the international arena. This book is not derived from a...

    Published November 7th 2014 by Routledge

  5. Personal Transferable Skills in Accounting Education RPD

    Edited by Kim Watty, Beverley Jackling, Richard M.S. Wilson

    Series: Special issue books from 'Accounting Education: an international journal'

    The development of generic skills (often referred to as ‘soft skills’) in accounting education has been a focus of discussion and debate for several decades. During this time employers and professional bodies have urged accounting educators to consider and develop curricula which provide for the...

    Published September 12th 2014 by Routledge

  6. The Interface of Accounting Education and Professional Training

    Edited by Elaine Evans, Roger Juchau, Richard M.S. Wilson

    Series: Special issue books from 'Accounting Education: an international journal'

    Over many decades the global development of professional accounting education programmes has been undertaken by higher education institutions, professional accounting bodies, and employers. These institutions have sometimes co-operated and sometimes been in conflict over the education and/or...

    Published September 12th 2014 by Routledge

  7. Teaching IFRS

    Edited by Richard M.S. Wilson, Ralph W. Adler

    Series: Special issue books from 'Accounting Education: an international journal'

    The increasing pace of global conformance towards the adoption of International Financial Reporting Standards (IFRS) highlights the need for accounting students as well as accounting practitioners to be conversant with IFRS. Teaching IFRS offers expert descriptions of, and insights into, the IFRS...

    Published August 15th 2014 by Routledge

  8. Sustainability in Accounting Education

    Edited by Maria Cadiz Dyball, Ian Thomson, Richard M.S. Wilson

    Accounting sustainably involves accounting for and to the natural environment, and accounting for and to society, including groups currently oppressed or disadvantaged by unsustainable processes and practices. This book creates a compelling case for the inclusion of sustainability at the heart of...

    Published May 14th 2014 by Routledge

  9. The Routledge Companion to Accounting Education

    By Richard M.S. Wilson

    Series: Routledge Companions in Business, Management and Accounting

    Many enquiries into the state of accounting education/training, undertaken in several countries over the past 40 years, have warned that it must change if it is to be made more relevant to students, to the accounting profession, and to stakeholders in the wider community. This book’s over-riding...

    Published April 10th 2014 by Routledge

  10. Accounting Education Research

    Prize-winning Contributions

    Edited by Richard M.S. Wilson

    An annual prize is awarded for the best paper appearing in Accounting Education: an international journal, and this book contains the prize-winning papers for every year from 1992 to 2012. The journal’s primary mission since the first issue was published in March 1992 has been to enhance the...

    Published November 28th 2013 by Routledge

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