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1-2 of 2 results for Author: richard yalch (sorted by Publication Date, showing all)
  1. Consumer Psychology in a Social Media World

    Edited by Claudiu Dimofte, Curtis Haugtvedt, Richard Yalch

    Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of...

    To Be Published October 6th 2015 by Routledge

  2. Online Consumer Psychology

    Understanding and Influencing Consumer Behavior in the Virtual World

    Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research...

    Published January 13th 2005 by Psychology Press

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