This is a cutting edge book that describes and tests the way we look at brand performance within a category for different countries with very different cultures. The book outlines an innovative method to predict consumers' loyalty and choices and the performance of brands. This enables the...
To Be Published February 27th 2015 by Routledge
China has enjoyed heroic growth rates in the last twenty five years of reform and transition, pulling more people out of poverty more quickly than at any other time in human history. Nonetheless these successes have had costs: today China is faced with increasing environmental difficulties and...
Published May 14th 2012 by Routledge
Fundamentals and Applications
Coal, still used to generate more than half of the electric power in the U.S., will likely be part of any future global energy plan. But this finite resource is also responsible for 80 percent of the CO2 emissions from power production, and its continued use will require improved processing...
Published September 15th 2009 by CRC Press
The Impact on Security
Chinese Economic Reform looks beyond the recent economic success of China. By focusing specifically on the pivotal role of the People's Liberation Army this work examines the vigorous participation of the PLA in the economy as a means of consolidating its power.The contributors address a wide range...
Published April 17th 1996 by Routledge