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1-4 of 4 results for Author: richard yang (sorted by Publication Date, showing all)
  1. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert

    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different...

    Published March 19th 2015 by Routledge

  2. China's Post-Reform Economy - Achieving Harmony, Sustaining Growth

    Edited by Richard Sanders, Chen Yang

    Series: Routledge Studies on the Chinese Economy

    China has enjoyed heroic growth rates in the last twenty five years of reform and transition, pulling more people out of poverty more quickly than at any other time in human history. Nonetheless these successes have had costs: today China is faced with increasing environmental difficulties and...

    Published May 15th 2012 by Routledge

  3. Synthesis Gas Combustion

    Fundamentals and Applications

    Edited by Tim Lieuwen, Vigor Yang, Richard Yetter

    Coal, still used to generate more than half of the electric power in the U.S., will likely be part of any future global energy plan. But this finite resource is also responsible for 80 percent of the CO2 emissions from power production, and its continued use will require improved processing...

    Published September 16th 2009 by CRC Press

  4. Chinese Economic Reform

    The Impact on Security

    Edited by Gerald Segal, Richard Yang

    Chinese Economic Reform looks beyond the recent economic success of China. By focusing specifically on the pivotal role of the People's Liberation Army this work examines the vigorous participation of the PLA in the economy as a means of consolidating its power.The contributors address a wide range...

    Published April 18th 1996 by Routledge

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